Steve Garcia is a Chula Vista native, business owner, podcast host, and proud first-generation Mexican-American who lives by three words: familia, hustle, corazón.

As the creator of Emo Brown, Steve has built more than a brand—it’s a movement rooted in storytelling, community, and keeping it unapologetically real. He’s the driving force behind Emo Brown: The Podcast, a show that blends humor, culture, and sharp takes on life, business, and everything in between. Whether he’s sharing personal stories, talking sh*t with guests, or dropping wisdom with a side of sarcasm, Steve keeps it raw, honest, and always entertaining.

When he’s not behind the mic, you’ll find him at 3 Punk Ales, the punk rock brewery he founded in the heart of Chula Vista. With beers named after icons like Chalino and the Dead Kennedys, it’s a DIY cerveza house with soul. It’s not just beer—it’s a lifestyle.

And then there’s The Elwood—Steve’s dream dive bar turned local landmark. It’s the kind of place where the jukebox plays Norteño, the whiskey pours heavy, and the South Bay vibes hit just right. Whether you’re there for an Old Fashioned or a Latin Lover shot, you’re family the moment you walk in.

A husband, father of three boys, and fierce advocate for his community, Steve puts his heart into everything he touches. From creating spaces that bring people together to telling stories that hit home, he’s building a legacy rooted in culture, connection, and never taking life too seriously.